This Cookie Policy explains how Castle Rock Kritter Sitters, LLC ("Company," "we," "us," or "our"), located at 137 S Quicksilver Ave, Castle Rock, CO 80104, uses cookies and similar tracking technologies when you visit our website at castlerockkrittersitters.us ("Website"). This policy is designed to help you understand what cookies are, how we use them, what your choices are regarding their use, and how this practice intersects with our broader privacy practices as outlined in our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. These files allow the website to remember your preferences, actions, and browsing history over time. Cookies are created and stored by the web browser on your device and are sent back to the originating website on each subsequent visit or to another website that recognizes that cookie.

Cookies serve many different functions on the internet. Some cookies are essential for a website to function properly, while others collect information about your browsing behavior to help website owners improve user experience, deliver targeted advertising, or analyze website performance. The information collected via cookies may include your IP address, browser type and version, operating system, geographic location, pages visited, time spent on pages, referring URLs, and other behavioral data.

In addition to cookies, we may use similar technologies such as web beacons (also called "clear GIFs" or "pixel tags"), local shared objects (commonly known as "Flash cookies"), and local storage. Web beacons are tiny graphic files embedded in web pages or emails that allow us or third parties to track activity. These technologies function similarly to cookies and allow us to measure the effectiveness of our communications and marketing campaigns.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Website. Without them, core functionality — such as navigation, accessing secure areas, and submitting forms — would not be possible. Because they are strictly necessary, they do not require your consent under applicable laws, and they cannot be disabled through our cookie management tools. These cookies do not collect personal information that can be used for marketing purposes and do not remember where you have been on the internet.

Examples: Session management cookies, security tokens, load balancing cookies.

2.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our Website, which pages are visited most often, how long visitors stay on pages, and whether they encounter any errors. This information is used in aggregate and anonymized form to help us improve the way our Website works and to understand our audience. We use this data to make informed decisions about our content, design, and navigation structure.

Examples: Google Analytics cookies (_ga, _gid, _gat), Microsoft Clarity cookies, Hotjar cookies.

2.3 Functional Cookies

These cookies allow our Website to remember choices you have made in the past, such as your language preference, your location, or your cookie consent status. They provide enhanced, personalized features. Information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

Examples: Language preference cookies, cookie consent preference cookies, accessibility setting cookies.

2.4 Targeting and Advertising Cookies (Including Bing Ads)

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are placed on our Website by our advertising partners — including Microsoft Advertising (Bing Ads) — and may be used to build a profile of your interests and show you relevant ads on other sites. They uniquely identify your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising, but you will still see advertisements.

The Microsoft Advertising Universal Event Tracking (UET) tag and associated cookies allow us to measure the performance of our Bing Ads campaigns, track website conversions, and serve remarketing ads to previous visitors across the Microsoft Advertising Network. Specifically, Bing Ads may place the following cookies on your device: MR, MUID, MSPTC, SRM_B, and _uetsid. These cookies allow Microsoft to identify your device across multiple visits to our Website and across the Microsoft network of websites and apps.

3. Third-Party Cookies

In addition to the cookies we set directly, certain third-party services embedded in or linked from our Website may set their own cookies on your device. These include, but may not be limited to: Google (Analytics, Maps, Tag Manager), Microsoft/Bing (Advertising, Clarity), and any other analytics or marketing platforms we may integrate in the future. These third parties have their own privacy and cookie policies, and we encourage you to review them. We have no direct control over the cookies set by these third-party providers.

4. Cookie Duration

Session cookies are temporary and are erased from your device when you close your browser. Persistent cookies remain on your device for the duration set by the cookie (which can range from a few days to several years) or until you manually delete them. Most of the performance, functional, and advertising cookies we use are persistent cookies with varying durations. You can view and delete cookies stored on your device through your browser settings.

5. Your Cookie Choices

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept all cookies, decline non-essential cookies, or manage your preferences for specific cookie categories. You may update your preferences at any time by clearing your browser cookies and revisiting our Website, which will trigger the consent banner again.

Most web browsers also allow you to control cookies directly through browser settings. Common options include blocking all cookies, blocking third-party cookies only, deleting cookies upon browser close, or viewing and deleting existing cookies stored on your device. Please note that restricting cookies may limit the functionality of our Website and affect your browsing experience.

For information on how to opt out of Microsoft Advertising and Bing Ads personalization specifically, please visit: https://account.microsoft.com/privacy/ad-settings

To opt out of Google Analytics across all websites, you may install the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout

6. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make significant changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about our use of cookies.

7. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Castle Rock Kritter Sitters, LLC
137 S Quicksilver Ave, Castle Rock, CO 80104
Phone: 720-469-8937
Email: info@castlerockkrittersitters.us

Castle Rock Kritter Sitters, LLC ("Company," "we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, when we share it, and what rights you have with respect to your personal data when you visit our website at castlerockkrittersitters.us or use our pet care services.

By visiting our Website or using our services, you acknowledge that you have read, understood, and agree to the terms described in this Privacy Policy. If you do not agree with this policy, please discontinue use of our Website and services.

1. Information We Collect

1.1 Information You Provide Directly

We collect personal information that you voluntarily provide to us when you contact us, fill out forms on our Website, book services, or communicate with us by phone, email, or text message. This information may include: your full name, home address and service address, email address, phone number, details about your pets (species, breed, age, health conditions, medications, behavioral notes), emergency contact information, veterinarian contact information, and payment information for service billing. We only collect the information necessary to provide you with our pet care services and manage our business relationship.

1.2 Automatically Collected Information

When you visit our Website, certain technical information is collected automatically through cookies, web beacons, and similar technologies. This may include your IP address, browser type and version, operating system, device identifiers, pages visited, time and duration of visits, referring URLs, and clickstream data. This information is used primarily for analytics, security, and improving our Website's performance. Please refer to our Cookie Policy for more detailed information on the specific technologies we use.

1.3 Information from Third Parties

We may receive information about you from third-party sources, such as analytics providers (Google Analytics), advertising platforms (Microsoft Advertising/Bing Ads), and review platforms. We combine this information with data we collect directly from you to improve our services and marketing efforts.

2. How We Use Your Information

We use the information we collect for the following purposes: to provide, manage, and deliver our pet care services; to communicate with you about appointments, service updates, and billing; to send you service-related notices and administrative messages; to process payments; to improve our Website and service offerings; to send you promotional communications (only with your consent, and you may opt out at any time); to measure the effectiveness of our advertising campaigns on platforms including Bing Ads; to comply with legal obligations; and to protect the security and integrity of our business, Website, and user accounts.

We process your personal data based on the following legal grounds: performance of a contract (to fulfill service agreements with you), your consent (for marketing communications and non-essential cookies), our legitimate interests (to improve services and conduct marketing analytics), and compliance with legal obligations.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with trusted service providers who assist us in operating our Website and delivering our services — such as payment processors, scheduling software providers, and marketing analytics platforms. These providers are contractually obligated to keep your information confidential and to use it only for the specific services they provide to us.

We may share your information if required to do so by law, in response to valid legal processes, to protect the rights and property of our Company, or in connection with a business transaction such as a merger or acquisition. We may also share aggregated, anonymized data that does not identify you personally for research, marketing, or analytics purposes.

4. Data Retention

We retain your personal information for as long as necessary to provide our services, maintain our business relationship with you, comply with applicable legal obligations, resolve disputes, and enforce our agreements. Client records, including pet care history and contact information, are typically retained for a minimum of three years after the last service. Website analytics data may be retained for up to 26 months in accordance with our analytics platform settings.

5. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights with respect to your personal data: the right to access the personal data we hold about you; the right to request correction of inaccurate data; the right to request deletion of your personal data; the right to object to or restrict certain types of processing; the right to data portability; and the right to withdraw consent at any time where processing is based on consent. To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

6. Children's Privacy

Our Website and services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so that we may delete it.

7. Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption, secure data storage practices, and restricted access to personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this policy regularly.

9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Castle Rock Kritter Sitters, LLC
137 S Quicksilver Ave, Castle Rock, CO 80104
Phone: 720-469-8937
Email: info@castlerockkrittersitters.us
Website: castlerockkrittersitters.us

This Advertising Policy ("Policy") describes how Castle Rock Kritter Sitters, LLC ("Company," "we," "us," or "our") conducts online advertising activities, with particular attention to our use of Microsoft Advertising (Bing Ads) and compliance with Microsoft's advertising policies, the Digital Advertising Alliance (DAA) Self-Regulatory Principles, and applicable consumer protection regulations, including the U.S. Federal Trade Commission (FTC) guidelines for online advertising.

1. Our Advertising Platforms

Castle Rock Kritter Sitters, LLC currently uses or may use the following digital advertising platforms to promote our pet care services to potential clients in Castle Rock, Colorado and surrounding areas: Microsoft Advertising (Bing Ads) for search and display advertising across the Microsoft Search Network and Microsoft Audience Network; Google Ads for search advertising on Google Search; Meta Ads (Facebook and Instagram) for social media advertising; and other regional or local digital advertising networks as appropriate. This Policy focuses primarily on our use of Microsoft Advertising in compliance with the Microsoft Advertising Policies framework.

2. Microsoft Advertising (Bing Ads) — Compliance Declaration

We confirm that our use of Microsoft Advertising adheres to all applicable Microsoft Advertising Policies, including the following key requirements:

• Honest and accurate advertising: All of our advertisements accurately represent the pet care services offered by Castle Rock Kritter Sitters, LLC. We do not make false, misleading, or deceptive claims in our ads or on our Website landing pages.
• Clear disclosure of business identity: Our advertisements clearly identify Castle Rock Kritter Sitters, LLC as the advertiser, and our landing pages include complete contact information, including our business address (137 S Quicksilver Ave, Castle Rock, CO 80104) and phone number (720-469-8937).
• Compliance with privacy requirements: We have implemented the Microsoft Advertising Universal Event Tracking (UET) tag on our Website in compliance with Microsoft's UET implementation requirements. We have disclosed the use of this tag in our Cookie Policy and Privacy Policy.
• Remarketing transparency: We may use Microsoft Advertising remarketing lists to show ads to previous website visitors. Users in Colorado and other applicable jurisdictions are provided with clear notice of this practice and the ability to opt out, as described in our Cookie Policy.
• No prohibited content: Our advertisements do not contain prohibited content as defined by Microsoft Advertising Policies, including but not limited to: false claims, harmful or offensive content, intellectual property violations, privacy violations, or content that violates applicable law.

3. Universal Event Tracking (UET) and Conversion Tracking

We use the Microsoft Advertising Universal Event Tracking (UET) tag to measure the performance of our advertising campaigns. The UET tag collects data about your interactions with our Website, including pages visited, time spent, and actions taken (such as form submissions or phone number clicks), and sends this data to Microsoft Advertising. This allows us to understand which of our ad campaigns are driving the most valuable customer actions and to optimize our advertising spend accordingly.

The UET tag may also be used to create remarketing audiences, allowing us to show targeted advertisements to users who have previously visited our Website when they browse other websites and apps within the Microsoft Advertising network. This practice is disclosed in our Cookie Policy under "Targeting and Advertising Cookies." By accepting advertising cookies, you consent to the use of UET for both conversion tracking and remarketing purposes.

For users who wish to opt out of interest-based advertising from Microsoft, the following options are available: visit https://account.microsoft.com/privacy/ad-settings to manage Microsoft personalized ad settings; visit http://optout.aboutads.info/ for the Digital Advertising Alliance opt-out tool; or visit http://optout.networkadvertising.org/ for the Network Advertising Initiative opt-out tool.

4. Advertising Claims and Substantiation

All claims made in our advertisements are accurate, substantiated, and reflective of our actual service offerings and capabilities. Pricing information in our advertisements is kept current and accurately represents the starting rates for our services. We do not use deceptive pricing tactics, hidden fees, or bait-and-switch practices. Any promotional offers advertised are valid and available to customers who respond to those advertisements.

In accordance with FTC guidelines, any material connections, endorsements, or testimonials used in our advertising are clearly disclosed. Customer testimonials on our Website are genuine and represent the honest opinions of actual clients. We do not fabricate testimonials or incentivize customers to provide positive reviews without appropriate disclosure.

5. Ad Targeting Practices

Our advertising targeting practices are conducted in a manner consistent with applicable law and industry self-regulatory guidelines. We use geographic targeting to focus our advertising on Castle Rock, CO and surrounding communities within Douglas County. We do not use sensitive targeting categories (such as health conditions, financial status, or political beliefs) to target our advertisements. We do not knowingly target advertising to minors under the age of 13.

We may use keyword targeting, audience demographic targeting, and behavioral/interest-based targeting based on aggregated and anonymized data provided by our advertising platforms. These targeting practices help us show our advertisements to individuals most likely to be interested in professional pet care services in the Castle Rock area.

6. Third-Party Advertising Networks

Our Website may display third-party advertisements served by advertising networks, including through Microsoft Advertising's Audience Network. These advertisements are governed by the privacy and advertising policies of their respective providers. We do not control the content of third-party advertisements and are not responsible for the data collection practices of third-party advertising networks. We encourage users to review the privacy policies of any third-party services they interact with.

7. Ad Fraud Prevention

We are committed to ensuring that our advertising spend is used effectively and that our campaigns are not subject to fraudulent activity. We work with our advertising platforms to monitor for click fraud, impression fraud, and other forms of invalid traffic. We rely on the built-in fraud detection systems of Microsoft Advertising and Google Ads, and we reserve the right to dispute fraudulent charges identified in our advertising accounts.

8. Consumer Complaint Process

If you believe one of our advertisements is misleading, inaccurate, or otherwise objectionable, please contact us immediately. We take all advertising-related complaints seriously and will investigate and address any legitimate concerns promptly. You may also file a complaint with the FTC at ftc.gov/complaint or with the Better Business Bureau (BBB). We are committed to maintaining the highest standards of ethical advertising practice.

9. Policy Updates

This Advertising Policy may be updated periodically to reflect changes in our advertising practices, platform policies, or applicable legal requirements. The most current version will always be available on our Website. We encourage you to review this Policy regularly to stay informed about how we conduct our advertising activities.

10. Contact Us

For questions about our advertising practices or this Advertising Policy, please contact:
Castle Rock Kritter Sitters, LLC
137 S Quicksilver Ave, Castle Rock, CO 80104
Phone: 720-469-8937
Email: info@castlerockkrittersitters.us
Website: castlerockkrittersitters.us